Coastal metropolis
Coastal metropolis
Fun, lifestyle & nightlife
Between the seafront promenade & architectural gems
City of Contrasts – a vibrant seaside metropolis of 3.4 million inhabitants, full of energy and rhythm. Casablanca is Morocco’s economic capital, firmly in tune with the times and home to North Africa’s largest port. At the same time, the city reveals a different side: historic neighbourhoods, architectural gems in Oriental style, Art Deco, Art Nouveau, Neoclassicism and Bauhaus.
Located on the Atlantic coast, Casablanca also offers a lively beach culture. It’s a hotspot for surfers, a paradise for shoppers and a city with a diverse and exciting culinary scene. A holiday in Casablanca means experiencing true variety.
This vibrant seaside metropolis is not only a playground for art and architecture lovers, shopping enthusiasts and foodies, but also an ideal destination for beachgoers and water sports fans.
Where sky, water and earth come together in breathtaking splendour.
The New Medina – Casablanca’s most architecturally beautiful district.
From the lighthouse along the Corniche to the shopping and entertainment district.
Casablanca – the recreated film set turned restaurant with live music.
Celebrate well into the early hours along the Corniche.
Casablanca developed in the 12th century from the small Berber settlement of Anfa, which served both as a village and a pirate base. Thanks to its strategic location and harbour, it attracted passing Christian ships. In the 15th century, the ‘pirate city’ was destroyed by the Portuguese and rebuilt under the name Casa Branca – White House. In 1755, the devastating Lisbon earthquake struck the city hard, leading Europeans to abandon it. Sultan Mohammed ben Abdallah later rebuilt the city. In 1907, Casablanca was eventually occupied by the French, marking the beginning of colonial rule. The name Casablanca, in its now common Spanish form, became established around the mid-19th century.
Since Morocco’s independence from France, Casablanca has grown into the country’s largest city and a major economic hub, home to industries such as automotive manufacturing and food production. Unlike more tourist-oriented cities such as Marrakesh, Casablanca offers an authentic blend of Arab, Berber, European and Jewish influences, visible in the Medina, the Habous Quarter, and its distinctive Art Nouveau architecture. Markets such as the Marché Central add to the lively atmosphere, offering fresh fish, local produce and souvenirs.
Morocco’s youngest medina
Compared with the largely modern, western-influenced metropolis, the Old Town feels like another world. Narrow alleyways, countless small bazaars where goods are still transported on traditional carts, colourfully dressed water sellers, knife sharpeners and artisans bring Oriental life vividly to the streets. The Medina of Casablanca is Morocco’s youngest old town, as it was destroyed by an earthquake in 1755 and later rebuilt.
Ain Diab – Casablanca’s seaside leisure hub
Along Casablanca’s coastline, especially in Ain Diab, beach clubs, pools and wide sandy beaches dominate the scene. Many of these facilities are located directly by the sea and offer swimming and leisure opportunities, with bars and playgrounds. Around 20 km south-west towards Dar Bouazza lies Tamaris, where visitors will find quieter beaches, open stretches of coastline and more natural bathing spots overlooking the Atlantic.
Water sports and golf
Ain Diab Beach is a paradise for water sports enthusiasts, particularly surfers. Numerous surf schools offer lessons for all levels. Activities such as jet skiing, windsurfing, stand-up paddleboarding and even diving are also available. Golfers appreciate the well-maintained Tony Jacklin Casablanca Golf Course, located near Bouskoura Park, around 20 km from the city centre.
Habous Quarter – the new medina
The Habous Quarter, located in the south of the economic metropolis, combines traditional and modern architecture. Traders, artisans and leather souks meet here in a lively setting. Visitors can stroll through charming streets lined with small shops, traditional buildings, elegant arcades, gardens, craftsmen and bookshops. Life here feels noticeably calmer than in downtown Casablanca.
The city’s green lungs
Looking to relax in Casablanca? The Arab League Park, the city’s green lung, offers a welcome escape from the bustle. Along nearby Boulevard Moulay Youssef, small cafés invite visitors to unwind. Just 20 minutes from the centre lies Bouskoura Forest, with eucalyptus groves, nature trails, picnic areas and paths for walkers and cyclists.
Mohammedia beach
About 30 minutes’ drive (27 km) north-east of Morocco’s largest city lies Mohammedia, a popular excursion destination for visitors to Casablanca thanks to its beautiful beaches. This Atlantic port town offers several seaside spots, including Sablettes Beach, considered one of the most beautiful along Morocco’s Atlantic coast.
Tip: The 1.6-kilometre-long city beach in Mohammedia is ideal for families, as the water becomes deep only gradually.
Jazzablanca Festival / Casablanca
Jazzablanca, Casablanca’s leading jazz and contemporary music festival, brings together international stars and emerging talents from jazz, pop, soul, rock, funk and world music. As a vibrant urban celebration, it reflects the city’s cosmopolitan spirit – a colourful and multifaceted musical experience for everyone.
Explore the surroundings
Explore the surroundings
New Medina
Ain Diab
Marina
El Hank Lighthouse
Hassan II Mosque
Medina
Main Post Office
Église du Sacré-Cœur
Souks
Our Pur Life Maroc concierge service offers tailor-made travel experiences designed around your wishes. Discover the most beautiful and authentic sides of Morocco up close, guided by our local experts and Pur Life insiders. Immerse yourself in your own personal Pur Life Maroc journey.
Authentic, informative and refined. This guided city tour offers the perfect introduction to the spirit of Casablanca. Accompanied by a local guide, you will explore the iconic Hassan II Mosque overlooking the ocean, admire the Art Deco architecture along the Corniche, visit the Jewish quarter with the Danan Synagogue, and discover the colonial architecture in the city centre. Stroll through Souk Habous and enjoy Moroccan mint tea with views of the harbour.
Located about 30 minutes northeast of Casablanca (27 km), Mohammedia is a popular seaside destination known for its beautiful sandy beaches. The gently sloping shoreline makes it ideal for families, while surfers will find excellent conditions at Pont Blondin near Mohammedia. A true surfer's paradise.
Water sports, sightseeing and shopping in one day. Your private guide will accompany you to El Jadida, located about 1.5 hours (100 km) from Casablanca. This charming Atlantic port city captivates visitors with its Portuguese old town, a UNESCO World Heritage site, impressive historic fortifications and the nearby Sidi Bouzid Beach, ideal for swimming, surfing, sailing or horse riding.
From Casablanca, the royal capital Rabat can be reached in just one hour. Highlights include the impressive Royal Palace, the UNESCO-listed Medina of Salé with its narrow alleyways, and the striking Kasbah of the Oudaias, known for its blue streets and Atlantic views. Explore the historic Chellah complex with its Roman ruins and botanical garden, or relax with Moroccan tea overlooking the harbour.
