Private Concierge
Your granter of wishes in Morocco
Fancy exploring Morocco beyond conventional travel guides? Love hidden places, authentic lifestyles and exciting insider tips? Then a private concierge is for you!
Experience The Authentic & Exclusive Morocco
He is by your side from morning to night. Your personal attendant, your contact for all eventualities, and a source of inspiration when you want to explore on your own. He also helps you to communicate with the locals.
Your private concierge knows the country like the back of his hand. He’ll make sure you have an unforgettable holiday.
Inspiration & Insider Tips
Your Pur Life Maroc Private Concierge speaks several languages fluently, takes care of every aspect of your personalised itinerary, and organises your holiday to meet all your specifications. If you desire culinary enchantment, he’ll book the restaurant and ensure you get there and back safely.
You’re at a traditional market, and you’ve found the perfect souvenirs? Your private concierge will happily haggle a good price for you. Sumptuous Moroccan hammams, secret beach spots, Essaouira’s most dazzling nightclubs … thanks to his extensive and excellent local knowledge, your private concierge is able to show you what happens behind the scenes so that you can experience the country through the eyes of a local.
The Private Concierge – Expert & Voice
You can book your Pur Life Maroc Private Concierge by the day – also with a private chauffeur and rental car, if you wish. You decide how you would like to spend your holiday in Morocco. However, should you need some inspiration, your private concierge will be happy to advise you.
As an on-the-spot expert, your private concierge can answer all your questions and assist you with any issues or concerns you may have. He speaks your language and that of the country’s people, so you can always turn to him.
Your Private Concierge Said Boumahdi
I incorporate the knowledge I’ve gained during my time in Europe into my business and the work I do as a private concierge. This allows our guests’ Moroccan experiences to be authentic, but also adapted to the standards expected in Europe.
Said Boumahdi grew up in Essaouira and knows everything there is to know about this beautiful coastal city. Since he was a young man, it has been his heart’s desire to introduce his homeland’s precious – often hidden – treasures to visitors from across the world.
He became a passionate and knowledgeable private concierge, and eventually founded his own company in 2009. Said Boumahdi is the managing director of Pur Life Maroc and runs his company based on many years of experience and a great deal of know-how. As Said Boumahdi spends more than half the year in Europe, he has a very good idea of what Europeans want when they travel abroad.
Your Private Concierge Miloud Chacha
I really enjoy interacting with our guests as I always get to learn something new about their culture while I’m sharing mine with them.
Miloud Chacha was born in a small village near Essaouira, in south-western Morocco. His early interest in the history and culture of his home country meant it was only natural for him to become a tour guide and private concierge in 2006.
Most of all, he loves the contrasts between Morocco’s different regions, and – thanks to his specialist knowledge built up over many years ¬– can explain even the smallest differences. Miloud Chacha is fluent in English, French, Arabic and his native language, Amazigh (Berber).
Morocco Tips
Hotel tips in Morocco
Hotel tips in Morocco
Follow in the footsteps of the stars and discover the legend of Es Saadi – an oasis of understated elegance.
Stay at the Riad Chebbi in in the Desert of Merzouga in Morocco, for a luxurious taste of desert life.
La Sultana Marrakesh invites you to embark on a journey of discovery and indulgence, where every moment is a celebration of the rich history, culture, and beauty of Morocco.
A fountain splashes to the heartbeat of this Relais & Châteaux palace hotel. Luxury has a name: Heure Bleue Palais. Extraordinary and charming – traditionally Moroccan. Cultural influences harmoniously combined.
Luxury by the Atlantic. The lush green of the gardens, the deep blue of the sky and a brilliant dream in white, with cascade stairways, terraces and pool: the sophisticated Hotel Le Mirage in Tangier.
Marrakesh, a vibrant and colourful city. Prepare to be dazzled and enchanted by this friendly destination. Pure luxury in the shade of palm trees is yours at the 5-star Palais Ronsard hotel: an oasis of tranquillity.
The Villa des Orangers luxury riad is a peaceful little palace of beauty in the vibrant centre of Marrakesh with green courtyards, orange trees and a gourmet restaurant.
Roll out the red carpet – the sun’s rays light up the world’s tallest minaret as Casablanca lies at your feet. Enjoy the breathtaking panorama from the roof terrace of the luxury Hotel & Spa Le Doge.
Visit Palais Faraj in Fez, Morocco, and experience extraordinary opulence and Moroccan authenticity.
Stylish country guest house, in the heart of the thuja forest, that has retained the local architectural style while providing modern and sustainable accommodation, including eleven stylish eco domes. Nestled in the Swiri countryside, it’s an oasis of peace.
5-star luxury hotel & desert residence in Ouarzazate: unique & individually nestled in the palm grove of Skoura. Simple, village-traditional lifestyle combined with luxury and glamour.
Nestled on the remnants of an ancient house belonging to the esteemed Bennani family, Dar Lys pays homage to its millennia-old roots.
Escape to paradise at Tulum Beach Resort in Dakhla. Nestled along the pristine shores of Dakhla Bay, our resort offers a tranquil and luxurious retreat.
Step into a realm of opulence and tranquillity at Palais Du Desert Hotel & Spa, on the outskirts of Erfoud, Morocco
Nestled within the vibrant capital city of Morocco, Fairmont La Marina offers a captivating blend of modern elegance and traditional hospitality.
Experience slow living and a chilled vibe at Le Jardin des Douars – a hidden gem around 20 minutes from Essaouira.
Situated in the heart of Tangier, overlooking the sparkling waters of the Mediterranean Sea, discover the Barcelo Tangier.
With its elegant architecture, authentic design, and hospitality, Les Jardins de la Medina invites you to experience the beauty of Marrakesh
Dar Jasmine perfects an authentic Moroccan experience, blending traditional elegance with modern comfort.
Stand on the roof terrace and cast your gaze over the bay’s blue and white – and enjoy the warmth of the day. Welcome to the heart of the world, and of Tangier – Dar Chams Tanja, an insider tip for individualists.
Experience the enchantment of an superbly restored, 18th century Moroccan riad. Located in the heart of the medina, but close to all the activities on offer at Essaouira’s beach on the Atlantic.
Charming courtyards, winding alleys bedecked with local craftwork – the fascinating blue city of Chefchaouen is famous for its food. Discover the real Morocco from the luxury Riad Hicham hotel.
Within the ancient walls of Essaouira, Madada Mogador invites you to experience the enchanting blend of Moroccan hospitality and laid-back chic.
Unique boutique and design gem in the heart of the medina, between Skala de la Kasbah and Place Moulay Hassan, with just six individually designed and themed suites. You must try: the chef’s table.
Experience alpine charm and cedar forests at the Palais des Cerisiers in Azrou, Morocco. A fabulous holiday spot.
Discreet luxury at a boutique hotel with outstanding modern design in the elegant embassy district, includes an Andalusian designer pool and garden. Classy: Royal Golf Dar Essalam.
Nobu Hotel invites you to experience a fusion of contemporary elegance and timeless Moroccan charm.
Enjoy the vibrancy of Marrakesh’s colourful medina, sumptuously exotic Majorelle Garden and Yves Saint Laurent Museum, before relaxing in the Al Fassia Aguedal outdoor pool.
Moorish and moreish!! The luxury Riad Myra in the heart of Fez old town offers the perfect base from which to explore the city’s architecture and art on foot, and soak up the Moroccan way of life.
Charming city hotel with the finest local cuisine in the heart of Chefchaouen’s blue medina. Ideal for nature lovers and a great starting point for mountain and trekking tours through the Rif Mountains.
From the moment you arrive, you are enveloped in a world of luxury and hospitality, where every need is anticipated and every desire fulfilled.
This enchanting boutique hotel seamlessly blends traditional Moroccan architecture with contemporary design, offering a luxurious retreat for the discerning traveller.
A place where international film stars meet - the Le Berbere Palace Ouarzazate. Oriental luxury & desert in a geographically unique location. Inspired by local architecture, in the style of a Kasbah.
The curtain rises and the magical spectacle begins as the sun bathes the medina in golden light and the view opens on the Atlas Mountains. Enjoy Morocco with all your senses at the luxury Riad Fès hotel.
La Sultana Oualidia is a hidden gem by the sea where hospitality, luxury and ecology combine to provide you with ultimate renewal.
Indulge in the magic of Essaouira at Villa Beldi in Morocco. A timelessly elegant hotel with modern luxuries!
Discover your new favourite seaside destination: The modern 5-star Hyatt Regency Taghazout in Morocco, its beautiful beach and fishing village appeal remain an insider tip for discerning travellers.
Perched at an altitude of 1,650m, Michlifen Resort & Golf offers a tranquil escape from the hustle and bustle of everyday life.
Composed of four traditional, elegant, and superbly located riads tucked into the ramparts of Essaouira's historical medina. Overlooking the ocean and the port.
Relax and unwind in the unique eco-lodges on the stunning beach of Hotel Baberrih near the picturesque historical town of Essaouira.
Karawan Riad offers an enchanting retreat for discerning travellers seeking an authentic experience in the heart of one of the world's most captivating cities.
An elegant courtyard, sand-coloured stone – tranquillity that invites you to linger. And outside: a golf course the size of 170 soccer fields. The Relais & Châteaux Hotel Tikida Golf Palace is your hole-in-one.
One of the most elegant luxury riads in the coastal city of Essaouira. Its enchanting roof terrace is the highest point of the medina, giving visitors incomparable views.
The Sofitel Thalassa Sea & Spa hotel in the seaside city of Agadir epitomises luxury: a fine private beach with 330 days of sunshine a year, a stunning mountain backdrop and 100% nature in Paradise Valley.
Restaurant tips in Morocco
Restaurant tips in Morocco
Where Europe and Africa come together. A restaurant in the style of the famous American jazz club that puts a new spin on classic Moroccan cuisine in Morocco’s oldest coastal city.
Eclectic interiors, delicious dishes and delectable cocktails: Le Love by Caravane in the heart of Essaouira’s historic medina is itself a work of art with a wonderful atmosphere.
A charming restaurant serving excellent Moroccan specialities with a unique view over the rooftops of Ouarzazate. Treat your taste buds as you cast your gaze over the ochre pearl.
Offering gastronomy and entertainment in the heart of Marrakesh, the Malak Emeraude is a blend of glam, rock and nostalgic charm. Beautifully presented dishes are served on the terrace with views of the Atlas Mountains by day and the city lights at night.
A top-secret tip in Casablanca: this charming little restaurant in the vibrant, modern metropolis combines the flair of a film set with outstanding Moroccan and Middle Eastern dishes.
Moroccan-style fine dining in beautiful Aguedal, near the medina in Marrakesh. One restaurant, two locations, excellent cuisine – the Al Fassia is exclusively run by women.
Excellent cuisine and Mediterranean aromas paired with breathtaking fifth-floor views of Morocco’s largest city. A work of art with a chic 1930s Art Deco style.
At Restaurant Gayza, traditional Moroccan recipes are refined and transformed into exquisite dishes. Gastronomic delights and home-made specialities made with fresh, regional ingredients.
A stunning restaurant complex near Agadir Airport that reflects the artistic diversity of Morocco’s heritage in all its facets. Highest culinary artistry and breathtaking shows.
An authentic Moroccan restaurant in the centre of Rabat’s medina that reflects local history. Authentic architecture, outstanding craftsmanship and traditional recipes.
A vibrant café in the heart of Essaouira’s medina, where works of art and fabulous flavours create a sensational experience. Think traditional Moroccan dishes with vegetarian and vegan options.
Renowned Moroccan speciality restaurant in the heart of the blue city of Chefchaouen. The city’s traditional cuisine features in the UNESCO Intangible Heritage Lists. Modern comfort with historical ambience.
Within the ancient walls of Essaouira, Madada Mogador invites you to experience the enchanting blend of Moroccan hospitality and laid-back chic.
Experiences in Morocco
Experiences in Morocco
Your Pur Life Maroc private concierge is your personal guide to Morocco, your contact, adviser and local expert – at your disposal from morning to night. For unforgettable holiday moments.
3-night tour package
A four-day tour with Pur Life Maroc guides, that takes you from the sumptuous city of Marrakesh to an incredible night of camping in the desert.3-night tour package
This four-day tour offers an ideal immersion into the magnificent Marrakesh and the wonders of the Ourika Valley in the High Atlas.4-night tour package
A five-day tour that takes you from magnificent Marrakesh to the relaxed fishing port of Essaouira via the resort city of Agadir.4-night tour package
A five-day tour to explore mountains and gorges, culminating in a night in the desert! Discover Marrakesh and the Merzouga desert with Pur Life Maroc!4-night tour package
A five-day journey of contrasts – the Pur Life Maroc Marrakesh & Essauira tour takes you from the charms of Marrakesh to legendary Essaouira!4-night tour package
Discover the delights of north-western Morocco on the Tangier & Chefchaouen tour by Pur Life Maroc. 5 days of taking in the colours and magic!The Jardin Majorelle is one of Morocco’s most enchanting and mystical gardens. It is located in the new town of Marrakesh, north-east of the historic old town and in the immediate vicinity to the Yves-Saint-Laurent museum.
A private chauffeur adds extra relaxation to your Moroccan journey, with safety, comfort and in-depth local knowledge!
Where the world’s best musicians from genres such as Gnaoua, jazz, Flamenco and reggae, Cuba, Tuareg and Tamil get together! The free concerts, jamming sessions & parades take place at the most picturesque spots of the city.
3-night tour package
A Pur Life Maroc guided tour that includes the magnificent city of Marrakesh and unforgettable camel trekking in the desert.4-night tour package
A five-day tour that takes you from the resort city of Agadir to magnificent Marrakesh via the relaxed fishing port of Essaouira with the Pur Life Maroc guides.The Yves Saint Laurent Museum in the new town of Marrakesh is situated in the immediate vicinity of the Jardin Majorelle. The museum reflects the many facets of the great couturier: his passion for shapes, colours & materials.
Why has the UNESCO set aside 26,000 m² in the southwest of Morocco as a biosphere reserve? Because the region is home to a very special tree: the Argan tree, our of which Berber women make precious Argan oil.
4-night tour package
Make lasting memories as you discover the Imperial City of Fez and the magnificent Blue City of Chefchaouen with your private guide from Pur Life Maroc Travel.Every route, every angle is carefully planned and thought out. Mogador, your golf course in Morocco, offers players many facets: majestic dunes, proximity to the sea, lush greens and a breeze to motivate you.
Lively bathhouse tradition, filled with gossip, laughter and discussions. For the locals, a trip to the hammam is a weekly fixture, and for Morocco fans, it is an absolute highlight.
4-night tour package
From cultural highpoint to glamping serenity … all in one trip! Discover Fez, Erfoud and then a unique camping trip in the Merzouga desert!Are you ready for a reckless pirate’s adventure? Set sail in the Atlantic with the “Jack Sparrow Boat Agadir” and look forward to fun, games and excitement on what is probably Agadir’s most unusual boat!
You can’t imagine French vines growing in a place like Morocco? Come and see for yourself, for instance during a visit of the winery Val d’Argan near Essaouira. Treat yourself to one of the 300,000 bottles produced by top grower Charles Melia.
Where nature remains untouched and where visitors may not just change their perspective, but also experience a sense of grounding, far from the crowds and yet close to Marrakesh: The Atlas Mountains in Morocco!
4-night tour package
A five-day cultural tour, taking in Casablanca, Marrakesh & Essaouira – this Pur Life Maroc itinerary is awash with Moroccan marvels.