Pur Life Maroc – INside & ONside
Pur Life Maroc is your boutique travel specialist for individually designed premium journeys to Morocco. As Morocco insiders, locals and cosmopolitans, we combine deep local knowledge with international hospitality expertise and personal concierge service on site. We create journeys for travellers who want not only to see Morocco, but to experience it authentically.
With Pur Life Maroc, you discover the true essence of Morocco: its culture, landscapes, people and ways of life. From historic medinas to the vastness of the Sahara. From the Atlantic coast to the Atlas Mountains. From handpicked boutique hotels to exceptional insider experiences.
Tailor-made premium journeys with personality, depth and authentic access to the country.
Inside expertise. On-site excellence.
Your boutique travel specialist
Tailor-made planning. Personally guided. As individual as you are.
Travel authentically. With responsibility for nature, culture and people.
From nature to the table. Discover Morocco’s flavours, spices and culinary worlds.
From the imperial cities to the Atlas Mountains. From the Sahara to untouched natural beaches.
Experience regeneration, new perspectives and wellbeing consciously.
From surf spots to horseback adventures or 4×4 experiences always out of the ordinary.
Kurt Tucholsky
This longing can only be satisfied by embarking on a journey and experiencing life authentically. In Morocco, this means looking behind the scenes, into the country and into the hearts of its people. Savour experiences far from the mainstream and mass tourism. Immerse yourself in Pur Life Maroc; take the first step. And return transformed. A journey to inspire your heart and mind. Sustainable and holistic. Invigorating and healthy. Full of lasting impressions, culinary delights and unique experiences – a holistic lifestyle changer that opens doors to new perspectives and perhaps your unexplored self.
Pur Life Maroc means experiencing Morocco in its authenticity, vibrancy and diversity – intensely, stylishly and with all the senses. Our journeys combine extraordinary destinations with personal concierge service, handpicked partners and authentic encounters.
From UNESCO World Heritage Sites to hidden insider locations. From exclusive boutique hotels and luxurious desert camps to authentic riads full of character. From kitesurfing in Essaouira to dinners beneath the stars in the Sahara. From private culinary journeys and golf & cultural tours to individually curated round trips through Morocco.
We create travel experiences that inspire, slow life down and remain in your memory for years to come.
Expertise in synergy
Claudia Reichenberger
Qualified tourism specialist, former director of a five-star hotel in Tirol and founder of the branding agency marketing deluxe. She combines international hospitality experience with strategic expertise and personalised travel consultation.
Said Boumahdi
Raised in Essaouira, the Private Concierge and Morocco insider combines deep local expertise with many years of experience in luxury tourism and authentic access to Morocco and its diverse worlds.
Together, Claudia Reichenberger and Said Boumahdi founded Pur Life Maroc with the vision of creating tailor-made premium journeys to Morocco for international travellers. The unique strength of Pur Life Maroc lies in the synergy between local expertise, international tourism know-how and personal on-site support.
Claudia Reichenberger & Said Boumahdi
Pur Life Maroc Founders
Our travel specialists
Naima Azaroual
With extensive experience in luxury hospitality, Naima ensures seamless and exceptional guest experiences with personal support throughout Morocco.
Asma Lmoujahid
Asma coordinates individual travel itineraries, tours and partners professionally and with the greatest attention to detail.
Our tours
Adults Only beach holiday in Agadir & Taghazout: unforgettable experiences on the Atlantic.
Experience a private round trip through kasbahs, oases and the fascinating vastness of the Sahara.
A city trip that makes the diversity of a Morocco holiday tangible. From Agadir over to Essaouira to Marrakesh.
