Award-winning journeys and experiences
What makes a journey exceptional is more than the itinerary alone. It is the combination of tailor-made tours, handpicked accommodation, personally curated places and carefully selected local partners. Add to that local insider knowledge, memorable encounters and our exceptional Private Concierge Service – personal and dependable from the initial planning stages to the final day of your trip. This blend of bespoke travel design, first-class service and expert delivery has earned us four World Luxury Travel Awards in just two years.
World Luxury Travel Awards 2026
Three awards at the anniversary gala in Bucharest.
In 2026, Pur Life Maroc was recognised for bespoke travel design, exceptional travel experiences and professional tour operating. Together, the three awards celebrate every aspect of our work – from creating each individual itinerary and selecting our partners to ensuring every journey runs smoothly on the ground.
An achievement we share
Behind every journey are people who bring experience, passion and an eye for detail to their work. Our thanks go to our team in Morocco, our local insiders and partners – and to our guests for placing their trust in us.
“We did not found Pur Life Maroc to offer yet another catalogue of luxury holidays. We wanted to create journeys as individual as the people who take them. Being recognised as a tour operator is particularly meaningful to us: it celebrates not only the vision behind our journeys, but also the quality with which we deliver them.”
Claudia Reichenberger & Said Boumahdi
Founders of Pur Life Maroc
Our Awards & Nominations
Our Tours
Grand Tour of Morocco from 12 Nights: Atlantic Coast, Sahara & Imperial Cities
Back to your natural rhythm at the Silent Nature Retreat – Adults-only
Experience a private round trip through kasbahs, oases and the fascinating vastness of the Sahara.
