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More InformationA beach paradise with modern flair
A beach paradise with modern flair
Vibrant coastal city
A popular spot for surfers and golfers
The coastal city of Agadir welcomes you to one of the most beautiful bays along the Atlantic. It is one of Morocco’s most diverse seaside resorts: a fine sandy beach, stylish hotels, an impressive mountain backdrop, and pure nature in the Paradise Valley. Ten kilometres of honey-coloured sand and a lively promenade define this surfer’s paradise and watersports haven, which also offers a fishing harbour, the largest souk in North Africa, and a modern city and business centre.
Agadir is considered one of the top destinations for a beach holiday: sunshine, beach and nightlife, wellness and culture, as well as opportunities for exploration along the coast and inland.
Morocco’s most international seaside resort with 330 days of sunshine
Elegant beachfront hotels, gourmet restaurants and a lively club scene
Modern pedestrian area with shops, restaurants and cafés
Tee off at one of the top five golf courses in Agadir
More than 30 surf spots between Agadir and Taghazout
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Where the Atlantic shimmers in endless waves, Agadir reveals its unmistakable sense of ease. Once a modest fishing village, the city was almost completely rebuilt after the devastating earthquake of 1960 and today presents itself as modern, elegant and open to the sea. Tourism began to develop here as early as the 1930s, and Agadir has since become one of the most popular seaside resorts on Morocco’s Atlantic coast: endless sandy beaches, a kilometres-long promenade perfect for strolling, stylish cafés and exclusive restaurants where the aroma of freshly grilled seafood sets the tone for the evening.
Between elegant hotels and lively souks, colours, scents and voices blend together. Here, you can feel the energy of a city where sunshine and joie de vivre come together.
Historic Kasbah
In 1960, an earthquake almost completely destroyed Agadir, and the new city centre – including the large Mohamed V Mosque – was rebuilt further to the southeast. Today, only a few historic buildings remain. One of the most notable is the ruin of the Kasbah Oufella on the hill above the city. Connected to the centre by a cable car, it offers breathtaking panoramic views over the city, the beach and the Atlas Mountains.
Where coast and mountains meet
Agadir Beach is Morocco’s longest urban beach. The golden stretch of sand slopes gently towards the Atlantic, while dunes to the east invite visitors for scenic walks. Combined with year-round sunshine, the bay offers the perfect balance of energetic surf waves for adventure seekers and calm, shallow waters ideal for families. Palm trees provide shade, while the Atlas Mountains form a dramatic backdrop.
Pure energy by the sea and beyond
Agadir is a paradise for anyone who loves to combine sunshine with activity. Alongside the classic water sports, visitors can enjoy beach volleyball, aqua fitness and boules on the sand, as well as horseback or camel rides along the Atlantic coastline. Guided hikes lead into the breathtaking Paradise Valley, while mountain bikers can embark on exciting tours along traditional nomadic trails.
North Africa’s largest souk
The Souk El Had, the largest urban market in North Africa, is hidden behind a six-metre-high wall with thirteen entrances. Inside lies a colourful labyrinth of more than 3,000 market stalls. Traders offer fresh fruit, vegetables and olives, saffron, cumin and regional delicacies such as Amlou. Highlights include handcrafted leather bags, colourful ceramic lamps and finely woven Berber carpets produced in small local workshops.
National Park & Paradise Valley
The Souss Massa National Park stretches across 33,800 hectares between the mouth of the Souss-Massa River and the Atlantic Ocean. Seven small villages, coastal landscapes, sand dunes and cliffs shape this remarkable scenery. The park is an important habitat for rare bird species such as the Northern Bald Ibis. Another natural highlight is the wild and romantic Paradise Valley – a gorge with palm trees, almond trees, streams, waterfalls and natural pools perfect for swimming.
A reconstructed medina
Agadir’s New Medina is a project by the Italian-Moroccan architect Coco Polizzi, who sought to preserve the spirit of the destroyed old town. About 6km from the city centre, this artisan village was created in the 1990s as a kind of open-air museum. Its narrow alleys and traditional Berber architecture were built using authentic materials and time-honoured construction techniques.
Timitar Festival
Every July, Agadir comes alive with the Timitar Festival. This four-day event brings together Amazigh music and international sounds. More than 400 artists perform on three stages, with traditional ensembles and international acts showcasing the rich cultural diversity of Amazigh heritage to over one million festival visitors.
Explore the surroundings
Explore the surroundings
Hôtel de Ville (City Hall)
Vallée des Oiseaux (Bird Valley Park)
Talborjt District
Harbour
Kasbah Oufella Ruins
Souks
Municipal Museum
Our Pur Life Maroc concierge service offers tailor-made travel experiences designed around your wishes. Discover the most beautiful and authentic sides of Morocco up close, guided by our local experts and Pur Life insiders. Immerse yourself in your own personal Pur Life Maroc journey.
We accompany you through North Africa’s largest souk – the spectacular El Had market. Discover Moroccan craftsmanship, Berber carpets, clothing, jewellery, art objects and antiques, as well as products for health and beauty, fresh fruit and vegetables and delicious street food. Your guide will show you how to experience shopping the oriental way.
Master challenging sand dunes on a quad and feel the rush as the spectacular Atlantic coastline unfolds around you. Your quad adventure through one of the world’s most beautiful bays becomes an unforgettable experience. Available as a 1-hour, half-day or full-day tour, accompanied by a professional guide and including all safety measures.
A true highlight: just one hour from Agadir, Paradise Valley reveals a stunning landscape of gorges, palm groves, almond trees, flowing streams and natural springs. Legend has it that Jimi Hendrix gave the valley its name in the 1960s. Hike through a forest along small streams to waterfalls and natural pools, where you can take a refreshing swim.
In just one day, discover the fertile Tiout Valley. During a stop in the “little Marrakesh,” admire the 6 km-long city walls, explore the small souk with its traditional craftsmanship or take a break with a freshly squeezed orange juice. Your guide will then accompany you to the Tiout oasis, a Berber village at the foot of the Anti-Atlas Mountains, located around 30 kilometres from Taroudant.
A beautiful palm grove stretches between several villages with red ochre houses, creating a truly idyllic landscape. From the hilltop, the Kasbah of Tiout offers sweeping views over the lush greenery and the desert beyond. You will then be welcomed to a local’s own home, where a delicious, authentic lunch awaits.
Souss Massa National Park spans 33,800 hectares between the mouth of the Souss Massa River and the Atlantic Ocean, encompassing seven villages known for their traditional Berber craftsmanship. The park is internationally renowned for its unique birdlife, including the rare Northern Bald Ibis. At several designated observation points, you can admire these species in their natural habitat.
Discover the coastline of Souss Massa National Park, from endless sandy beaches to dramatic cliffs overlooking the ocean. During a stop, observe local fishing boats and the beach of Sidi Ifni before enjoying a traditional Berber-style lunch. On the return journey, stops at the sand dunes and the Youssef Ben Tachfine dam complete the experience.
This excursion takes you to the mountain oasis of Immouzer, a lush green landscape filled with date palms, argan trees, cacti and wild herbs such as thyme and lavender. Following the scenic “Honey Route,” you pass through authentic villages along the Agadir–Immouzer road and discover the famous “Bride’s Veil” waterfalls.
A city trip that makes the diversity of a Morocco holiday tangible. From Agadir over to Essaouira to Marrakesh.
Adults Only beach holiday in Agadir & Taghazout: unforgettable experiences on the Atlantic.
