City Tour: Southwest Morocco

Agadir – Essaouira – Marrakesh

Tailor-made journey between the Atlantic, BOHO flair and oriental art of living

Urlaub Marokko Staedtetour-Suuedwesten Agadir Essaouira Marrakesch Pur Life Maroc

City Tour:
Southwest
Morocco

Agadir
Essaouira
Marrakesh

Tailor-made journey between the Atlantic, BOHO flair and oriental art of living

Overview of this round trip

Overview
of this
round trip

Duration

5-10 days (fully adaptable)

Best travel period

Year-round

Climate

Warm year-round, mild Atlantic climate, warm and dry in Marrakech with hot summers

Stages

2–3 hour transfers between the cities

Concierge service

Private chauffeur, local guide, optional private concierge

Pur Life Maroc_Städtetour-Südwesten_Agadir-Essaouira-Marrakesch_2
The excursion includes
  • Airport transfers in a private, air-conditioned vehicle
  • Private chauffeur for all transfers
  • Handpicked riads, boutique hotels or luxury resorts
  • Breakfast or half board depending on accommodation
  • Local guides for selected experiences
  • Individually tailored experiences and additional services

Not included

Lunch and drinks | Admission to sights | Camel rides | Tips and personal expenses

The many faces of Morocco

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This journey combines three completely different worlds of Morocco — and that is exactly where its special magic lies.

Agadir stands for sunshine, openness and modern ease: kilometres of sandy beaches, stylish resorts, golf courses and the relaxed atmosphere between the Atlantic Ocean and the Anti-Atlas Mountains make this coastal city one of Morocco’s most versatile seaside destinations.

Just a few hours further north, Essaouira unfolds its unmistakable character: white façades, blue shutters, historic city walls, small art galleries, fishing boats and the salty Atlantic air create the cosmopolitan BOHO flair that has attracted artists, musicians and independent travellers from around the world for decades.

Marrakesh –  a city full of energy, contrasts and oriental opulence. Between magnificent palaces, hidden riads, rooftops, design hotels and legendary souks, the fascinating magic of this imperial city unfolds – a destination that has inspired artists, intellectuals, jet setters and creatives for generations.

Travel Type matches
Authentic Culturist
Artist
Luxury Hedonist
Golf Lover
Destinations & Discoveries

This journey follows the Atlantic coast of southern Morocco all the way to the fascinating imperial city of Marrakech. Between long sandy beaches, historic harbour towns, creative BOHO culture, oriental markets and luxurious retreats, a Morocco full of diversity, style and atmosphere unfolds.

Agadir

Essaouira

Marrakesh

Agadir combines Morocco’s most relaxed Atlantic atmosphere with stylish resorts, urban flair and endless sandy beaches. Between beach clubs, golf courses, promenades and the legendary Paradise Valley, a modern and sun-drenched side of the country reveals itself.

What you can expect
Walks along the palm-lined beach promenade
Visit to the famous Souk El Had
Sunset lounges and beach clubs on the Atlantic coast
Excursions to Paradise Valley or Souss Massa National Park
Golf experiences between the Atlantic and desert landscapes
Taghazout and Morocco’s legendary surf coast

What fascinates us most
Agadir combines sunshine, lifestyle, cuisine and effortless ease like almost no other destination in Morocco — modern, cosmopolitan and perfectly relaxed.

Essaouira is one of Morocco’s most atmospheric and inspiring cities. Between white façades, blue shutters, artist studios and historic city walls, a creative and inspiring energy unfolds with unmistakable character.

What you can expect
Walks through the UNESCO-listed medina
The famous fishing harbour and historic fortifications
BOHO cafés, small galleries and concept stores
Horse riding or camel rides along the Atlantic beaches
Mogador Golf and excursions to Sidi Kaouki or Diabat
Fresh seafood and Moroccan cuisine directly at the harbour

What fascinates us most
Essaouira feels both calming and inspiring at the same time. The Atlantic Ocean, art, music, cuisine and oriental lifestyle merge here into an atmosphere that many travellers never want to leave behind.

Marrakesh is a complete sensory experience of history, architecture, colours, scents and energy. Behind the walls of the medina lies a world of magnificent riads, oriental courtyards, rooftops, design and centuries-old culture.

What you can expect
Private city tour through souks and historic quarters
Visits to iconic landmarks and hidden riads
Rooftop dinners and modern design hotels
Art, cuisine and traditional craftsmanship
Experience Djemaa el-Fna from a completely new perspective
Yves Saint Laurent, the Majorelle Gardens and modern Marrakesh

What fascinates us most
Marrakesh is intense, inspiring and full of contrasts. Few cities combine oriental tradition, luxury, design and cultural diversity in such a fascinating way.

Your personalised access to Morocco

Your
personalised
access to
Morocco

What makes this journey special is not only the what, but the how:

Customised planning

  • Personalised consultation before travelling

  • Individually developed routes

  • Selection of hand-picked accommodations and experiences

  • On-site concierge service

Continuous support

  • Private drivers and local experts

  • Flexibility for spontaneous customisation

  • Access to extraordinary moments

Destinations beyond the usual routes

  • Exclusive experiences with authentic character

  • Travelling with cultural depth

Submit your non-binding enquiry here

Plan your tailor-made journey with us – individually adapted to your wishes and created by our Morocco insiders & travel specialists.

Destinations, accommodation, inspiration

Destinations
accommodation
inspiration

Agadir

Activities & Experiences

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We accompany you through North Africa’s largest souk – the spectacular El Had market. Discover Moroccan craftsmanship, Berber carpets, clothing, jewellery, art objects and antiques, as well as products for health and beauty, fresh fruit and vegetables and delicious street food. Your guide will show you how to experience shopping the oriental way.

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Master challenging sand dunes on a quad and feel the rush as the spectacular Atlantic coastline unfolds around you. Your quad adventure through one of the world’s most beautiful bays becomes an unforgettable experience. Available as a 1-hour, half-day or full-day tour, accompanied by a professional guide and including all safety measures.

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A true highlight: just one hour from Agadir, Paradise Valley reveals a stunning landscape of gorges, palm groves, almond trees, flowing streams and natural springs. Legend has it that Jimi Hendrix gave the valley its name in the 1960s. Hike through a forest along small streams to waterfalls and natural pools, where you can take a refreshing swim.

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In just one day, discover the fertile Tiout Valley. During a stop in the “little Marrakesh,” admire the 6 km-long city walls, explore the small souk with its traditional craftsmanship or take a break with a freshly squeezed orange juice. Your guide will then accompany you to the Tiout oasis, a Berber village at the foot of the Anti-Atlas Mountains, located around 30 kilometres from Taroudant.

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A beautiful palm grove stretches between several villages with red ochre houses, creating a truly idyllic landscape. From the hilltop, the Kasbah of Tiout offers sweeping views over the lush greenery and the desert beyond. You will then be welcomed to a local’s own home, where a delicious, authentic lunch awaits.

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Souss Massa National Park spans 33,800 hectares between the mouth of the Souss Massa River and the Atlantic Ocean, encompassing seven villages known for their traditional Berber craftsmanship. The park is internationally renowned for its unique birdlife, including the rare Northern Bald Ibis. At several designated observation points, you can admire these species in their natural habitat.

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Discover the coastline of Souss Massa National Park, from endless sandy beaches to dramatic cliffs overlooking the ocean. During a stop, observe local fishing boats and the beach of Sidi Ifni before enjoying a traditional Berber-style lunch. On the return journey, stops at the sand dunes and the Youssef Ben Tachfine dam complete the experience.

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This excursion takes you to the mountain oasis of Immouzer, a lush green landscape filled with date palms, argan trees, cacti and wild herbs such as thyme and lavender. Following the scenic “Honey Route,” you pass through authentic villages along the Agadir–Immouzer road and discover the famous “Bride’s Veil” waterfalls.

Essaouira

Activities & Experiences

Purlilfe Maroc - Essaouira - Stadtführung

Enjoy a guided walk taking in the Skala, the harbour and the city, including the old town with its souks, the consular district and the Mellah (Jewish quarter). Stroll through lively alleyways dotted with shaded squares and traditional Moorish café terraces.  

Purlilfe Maroc - Essaouira - Kochworkshop in der Medina

How about a half-day cooking class at L'Atelier, a former warehouse beneath the stone arches at the entrance to Essaouira's medina? Guided by a top chef, you'll uncover the secrets of Moroccan cuisine and learn how to master tajines, couscous, pastillas and gazelle horn cookies. 

Purlilfe Maroc - Essaouira - Wandern in der Natur

Looking for the perfect blend of eco-tourism and walking? Choose from guided half-day or full-day hikes, complete with a tea break or lunch in a traditional Moroccan eatery. Discover the natural beauty of the Essaouira region at a more relaxed pace.  

Purlilfe Maroc - Essaouira - Bike-Tour ins Hinterland

A network of trails linking local villages makes the countryside around Essaouira ideal for mountain biking. Your guide will lead you along winding paths to some of the region's most scenic spots. Of course, you're also free to explore on your own, with mountain bikes and e-bikes available for hire. 

Purlilfe Maroc - Essaouira - Quad-Tour am Naturstrand

A quad tour is an exhilarating way to explore Morocco's stunning landscapes. Our off-road routes take you straight into the dunes, with two- or three-hour excursions leading you along rocky tracks to Cap Sim, where you'll get up close to the dramatic sand dunes and Atlantic beaches.  

Purlilfe Maroc - Essaouira - Reiten am Strand

Discover the beaches, sweeping dunes south of Essaouira and unforgettable sunsets on horseback. Setting off from the town of Diabat, your guide and their experienced team will lead you on a one- to three-hour ride, suitable for both seasoned riders and beginners alike. 

Purlilfe Maroc - Essaouira - Dünen-Ritt im Dromedar-Schritt

No trip to Essaouira is complete without a camel ride. A favourite with both children and adults, this experience offers a memorable way to explore the region's dunes and beaches. Our camel guide looks forward to introducing you to these fascinating animals, perfectly suited to gentle journeys across the sand. 

Purlilfe Maroc - Essaouira - Mogador Golf

Set against a stunning natural backdrop, Golf de Mogador offers perfect conditions year-round to enjoy challenging greens and superb fairways. Designed by Gary Player, this 18-hole championship course (par 72) in Essaouira is a top-class golfing destination. 

Purlilfe Maroc - Essaouira - Mogador Golf

Experience first-hand how argan oil is traditionally produced by women under fair working conditions at the Marjana Cooperative. Taste premium-quality argan oil and purchase products directly from the source. Afterwards, visit the coastal village of Sidi Kaouki, whose five-kilometre Atlantic bay is considered one of the world’s finest surfing beaches.

Purlilfe Maroc - Essaouira - Mogador Golf

Would you like to experience the hippie flair of the early 1970s? Your guide will accompany you to the Jimi Hendrix Café in the village of Diabat as well as to the ruins of the Dar Solatane Palace, which is said to have inspired Jimi Hendrix’s song Castles Made of Sand. The beach of Diabat captivates visitors with its untouched nature, dunes and peaceful atmosphere, connecting Essaouira with the surfer paradise of Sidi Kaouki.

Purlilfe Maroc - Essaouira - Mogador Golf

Spend a night in a traditional Berber tent on a cliff overlooking the Atlantic Ocean. Discover the secrets of Moroccan cuisine, enjoy dinner on the beach and warm yourself by the campfire. Look forward to breathtaking views of the surrounding nature with argan and tamarind trees, as well as a spectacular sunset over the Atlantic Ocean.

Purlilfe Maroc - Essaouira - Mogador Golf

Discover the hinterland of Essaouira on a guided excursion. The route takes you through impressive landscapes, past a traditional weekly market and into a village where you will enjoy an authentic lunch in the home of a Berber family. Afterwards, take part in a traditional Moroccan tea ceremony.

Purlilfe Maroc - Essaouira - Mogador Golf

A special half-day excursion takes you to one of the largest and most authentic souks in the hinterland of Essaouira. Far away from classic tourist routes, you will experience a lively weekly market where farmers, fishermen and local traders offer their goods — from fresh fruit and vegetables to spices, olives, livestock and traditional handicrafts. Accompanied by a local guide, you will gain fascinating insights into the daily life and culture of the region. Afterwards, enjoy a classic tagine lunch in a traditional Moroccan restaurant.

Marrakesh

Activities & Experiences

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Your private guide will accompany you to one of the most beautiful trekking villages in the Atlas Mountains: Ait Souka. From here you will enjoy breathtaking views of Jebel Toubkal (4,167 m), the highest mountain in North Africa. During the hike you will reach altitudes of around 2,000 metres while passing through picturesque Berber villages. The highlight of the day is lunch with a local Berber family. 

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The Ouzoud Waterfalls are among the most spectacular natural sights in Morocco. The water cascades down 110 metres in three impressive tiers, surrounded by olive groves and reddish rock cliffs. The area is ideal for hiking and exploring. Highlights include a visit to the Imi n'Ifri natural cave with its red stalactites, watching the local macaque monkeys, swimming opportunities and optional boat rides. Travel time from Marrakesh is approximately three hours. 

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Golfing in Marrakesh is easy and spectacular. The city offers an excellent selection of courses, including the historic Royal Golf Marrakesh (27 holes), Palmeraie Golf (27 holes), the impressive Amelkis Golf Club (27 holes) and Samanah Golf Club (18 holes). Play between palm trees with breathtaking views of the High Atlas Mountains and desert landscapes. 

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Riding a camel or dromedary is one of Morocco's most traditional and charming ways to explore the landscape. Your guide will take you on a half-day or full-day excursion off the usual tourist paths to discover hidden places and authentic encounters with local communities. 

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Skiing with views of the Sahara desert? It is possible in Oukaimeden, located about 75 km from Marrakesh. From December to April, ski slopes between 2,500 and 3,200 metres altitude offer a unique winter sports experience. Spend the day skiing in the mountains and return in the evening to Marrakesh's vibrant nightlife. 

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A must for adventurers and curious travellers: a hot air balloon flight over the imperial city. From the sky, watch the colourful cityscape of Marrakesh fade into vast desert landscapes and the peaks of the Atlas Mountains. A truly breathtaking experience. 

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Discover the beauty of Arabic craftsmanship during a creative workshop lasting two to five hours. Choose from experiences such as Arabic calligraphy, pottery, mosaic art, wood carving, jewellery design, basket weaving, brass work, embroidery, leather craft or Berber carpet weaving, and gain insight into Morocco's rich artisan traditions. 

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Encounters with local people are often the most memorable moments of any journey. Your private guide will open doors usually closed to travellers. Share a meal in the home of a Berber family and experience the warmth and generosity of Moroccan hospitality. 

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Experience Moroccan culture in a magical One Thousand and One Nights setting. In a traditional Berber tent you will enjoy an opulent dinner accompanied by a spectacular show featuring belly dancers, acrobats, horse riders, fireworks and traditional Moroccan music. A memorable evening of entertainment and hospitality. 

Submit your non-binding enquiry here

Plan your tailor-made journey with us – individually adapted to your wishes and created by our Morocco insiders & travel specialists.