Become a Pur Life Maroc hotel partner
Born from local expertise, defined by authenticity, trusted as a leader in bespoke Moroccan travel.
Pur Life Maroc is a fully licensed Moroccan tour operator (Agence de Voyage Organisateur-Distributeur – ODV) creating bespoke journeys that reveal the true beauty, culture and diversity of Morocco.
We design tailor-made travel experiences for discerning guests – journeys shaped entirely around individual wishes. From dining under the stars and exclusive desert safaris with luxury camps, to set-jetting through the Hollywood of Morocco or privately guided explorations in the Atlas Mountains, every detail is thoughtfully curated.
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More InformationBorn in Essaouira in early 2023 as a private concierge company, Pur Life Maroc was awarded Best Private Concierge Service for Morocco and Middle East 2025. In early 2026, the company proudly became Essaouira’s first tour operator – marking a new chapter in bespoke travel experiences across Morocco.
The company was founded by Austrian luxury hospitality expert Claudia Reichenberger together with Moroccan private concierge specialist Said Boumahdi. Combining European service excellence with privileged local access, they create highly personalised, culturally immersive journeys beyond the obvious.
Pur Life Maroc manages travel planning end-to-end, guaranteeing professional expertise, local compliance and flawless coordination throughout every stage of the journey.
Accommodation ranges from intimate riads and boutique hideaways to exceptional five-star properties, always chosen for authenticity and sense of place. Working exclusively with trusted local partners and guides, we uphold uncompromising standards of quality and service.
At Pur Life Maroc, we are driven by a deep passion for delivering exceptional, tailor-made experiences across Morocco. The highest standards of quality and personalised service are at the heart of everything we do.
Our target group – your future guests
We place great value on building meaningful relationships with our hotel partners offering a number of benefits and advantages:
Benefit from visibility and a strong marketing presence
Access to premium customers in high priced segments
Increase your capacity utilisation through transparent and fair cooperation
Sales in 4 languages around Europe, UK and US
Benefit from our established network and 25 years of marketing experience
Highly valued magazine distribution to B2C and B2B Partners
International PR representation
Entries for international hotel and travel awards
With Pur Life Maroc, you reach exactly the right target group – digitally and efficiently
Our services
Pur Life Maroc is more than just a trend – it’s a lifestyle! Our community and network are your target: travellers, foodies, innovators, influencers and cosmopolitans.
Pur Life Maroc is more than just a trend – it’s a lifestyle! Our community and network are your target: travellers, foodies, innovators, influencers and cosmopolitans.
Pur Life Maroc is all about our beautiful country Morocco
Pur Life Maroc is all about our beautiful country Morocco
We are content creators & eco-tourism communication specialists …
We are content creators & eco-tourism communication specialists …
On our website, YouTube, social media channels, to our PR network and within our print magazines
Our target is your target
Pur Life Maroc covers 9 destinations to develop your business.
We take care of you
Said Boumahdi
Deep local expertise and a passion for authentic Moroccan experiences.
Naima Azoural
Oversees operations with expertise, ensuring seamless Pur Life experiences.
Asma Lmoujahid
Ensures every journey is seamless, authentic and unforgettable.
