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More InformationBustling metropolis
Bustling metropolis
The Red Royal City
Cultural city with desert charm
Marrakesh, a place of contrasts and dreams. The red metropolis in the southwest of Morocco, located at the foot of the Atlas Mountains and around two hours from the Atlantic coast, is the beating heart of the country: traditional and modern, close to nature and culturally rich. Follow in the footsteps of Yves Saint Laurent or Alfred Hitchcock. Immerse yourself in the vibrant colours of the souks. Make your way through snake charmers, storytellers and artisans. Discovering Marrakesh individually remains an unforgettable experience.
Imperial city. City of happiness. Fascinating. Multifaceted. Unique. A sensual world of discovery between culture and nature, tradition and modernity.
A vibrant cultural centre rich in art, architecture and colour.
Magically attracting and inspiring the worlds of fashion, design and luxury.
From Marrakesh, excursions lead to the Agafay Desert or the dunes of Erg Chebbi.
A golfer’s paradise with 14 courses in the Marrakesh region.
The continent’s most prestigious film festival, attracting many international stars.
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Since Morocco gained independence in 1956, Marrakesh has undergone significant transformation and has become one of North Africa’s most important cultural and tourism centres. The so-called “Red City”, whose historic old town is a UNESCO World Heritage Site, began attracting international artists, travellers and designers from the 1960s onwards. Fashion designer Yves Saint Laurent discovered the city in 1966 and drew lasting inspiration from it.
A major earthquake in 2023 caused damage to historic buildings and parts of the Medina. Many sites have since been carefully restored and now shine once again in renewed splendour. Today, Marrakesh blends its centuries-old history with a vibrant contemporary spirit: alongside traditional souks, modern neighbourhoods, boutique riads, art galleries and international festivals shape the city’s dynamic character.
Legendary souk in the medina
The most enchanting part of Marrakesh is the maze of narrow alleyways in the medieval Medina, a UNESCO World Heritage Site. Densely built and surrounded by ancient walls dating back to the Berber period, the area is home to bustling souks filled with intoxicating energy. Fine Moroccan jewellery, pottery, silverware, oriental lamps, Berber carpets and countless other treasures tempt visitors to explore and shop.
Moroccan craftsmanship
Those interested in unique artisanal pieces should visit two remarkable museums: the Musée du Patrimoine, a heritage museum displaying carpets, pottery, coins, kaftans and calligraphy, and the Musée Dar Si Said, which offers one of the finest overviews of traditional Berber craftsmanship. Also worth a visit is the Musée de Mouassine, a historic 17th–18th century building restored to reflect its original appearance.
Golf, hiking, trekking & biking
Beyond several excellent golf courses and desert quad or buggy tours, the nearby Lake Lalla Takerkoust offers activities such as boat trips, jet skiing, surfing and paragliding. Nature lovers can enjoy hiking and trekking in the Atlas Mountains, including expeditions to Mount Toubkal (4,167 m), the highest peak in North Africa. The surrounding countryside of Marrakesh also attracts mountain bikers with its forests and valleys.
Landmark: Koutoubia Minaret
For centuries, the 70-metre-high minaret of the famous Koutoubia Mosque, built in the 12th century, has been the defining landmark of Marrakesh and one of Morocco’s most iconic sights. Rising above the heart of the city near Jemaa el-Fnaa square, its silhouette forms one of the most photographed views in the city of dreams, especially at sunset.
Palmeraie, gardens & oases
A peaceful retreat from the city’s vibrant energy can be found in the Palmeraie of Marrakesh, home to around 100,000 palm trees spread across 15,000 hectares. Historic palm groves, scenic viewpoints towards the Atlas Mountains and inviting cafés create an ideal setting for relaxation. The Jardin Majorelle, once owned by Yves Saint Laurent, and other botanical gardens also offer tranquil escapes surrounded by exotic plants and fragrant flowers.
Le Jardin Secret
Hidden within the historic Medina lies a small gem: Le Jardin Secret. Behind the high walls of a traditional palace, visitors discover an exotic garden filled with fountains, fragrant lemon trees and birdsong. Climb the red tower for beautiful views across the rooftops of the “Red City”, then enjoy a fresh mint tea at the terrace café. Tip: visit in the morning.
National Festival of Popular Arts
Morocco’s cultural heritage is celebrated in this vibrant festival that brings together all regions of the country through traditional music, dance and performances. The events take place at some of Marrakesh’s most iconic venues.
Marrakesch International Film Festival
This annual festival celebrates cinema from around the world and brings together leading filmmakers, actors and industry professionals, highlighting Morocco as a dynamic centre for film and culture.
Explore the surroundings
Explore the surroundings
Saadian Tombs
Djemaa el Fna
Souks
Majorelle Garden
Ben Youssef Madrasa
Koutoubia Mosque / Minaret
Palmeraie
Mellah
Bab Agnaou / Kasbah Quart
Bahia Palast
Our Pur Life Maroc concierge service offers tailor-made travel experiences designed around your wishes. Discover the most beautiful and authentic sides of Morocco up close, guided by our local experts and Pur Life insiders. Immerse yourself in your own personal Pur Life Maroc journey.
Your private guide will accompany you to one of the most beautiful trekking villages in the Atlas Mountains: Ait Souka. From here you will enjoy breathtaking views of Jebel Toubkal (4,167 m), the highest mountain in North Africa. During the hike you will reach altitudes of around 2,000 metres while passing through picturesque Berber villages. The highlight of the day is lunch with a local Berber family.
The Ouzoud Waterfalls are among the most spectacular natural sights in Morocco. The water cascades down 110 metres in three impressive tiers, surrounded by olive groves and reddish rock cliffs. The area is ideal for hiking and exploring. Highlights include a visit to the Imi n'Ifri natural cave with its red stalactites, watching the local macaque monkeys, swimming opportunities and optional boat rides. Travel time from Marrakesh is approximately three hours.
Golfing in Marrakesh is easy and spectacular. The city offers an excellent selection of courses, including the historic Royal Golf Marrakesh (27 holes), Palmeraie Golf (27 holes), the impressive Amelkis Golf Club (27 holes) and Samanah Golf Club (18 holes). Play between palm trees with breathtaking views of the High Atlas Mountains and desert landscapes.
Riding a camel or dromedary is one of Morocco's most traditional and charming ways to explore the landscape. Your guide will take you on a half-day or full-day excursion off the usual tourist paths to discover hidden places and authentic encounters with local communities.
Skiing with views of the Sahara desert? It is possible in Oukaimeden, located about 75 km from Marrakesh. From December to April, ski slopes between 2,500 and 3,200 metres altitude offer a unique winter sports experience. Spend the day skiing in the mountains and return in the evening to Marrakesh's vibrant nightlife.
A must for adventurers and curious travellers: a hot air balloon flight over the imperial city. From the sky, watch the colourful cityscape of Marrakesh fade into vast desert landscapes and the peaks of the Atlas Mountains. A truly breathtaking experience.
Discover the beauty of Arabic craftsmanship during a creative workshop lasting two to five hours. Choose from experiences such as Arabic calligraphy, pottery, mosaic art, wood carving, jewellery design, basket weaving, brass work, embroidery, leather craft or Berber carpet weaving, and gain insight into Morocco's rich artisan traditions.
Encounters with local people are often the most memorable moments of any journey. Your private guide will open doors usually closed to travellers. Share a meal in the home of a Berber family and experience the warmth and generosity of Moroccan hospitality.
Experience Moroccan culture in a magical One Thousand and One Nights setting. In a traditional Berber tent you will enjoy an opulent dinner accompanied by a spectacular show featuring belly dancers, acrobats, horse riders, fireworks and traditional Moroccan music. A memorable evening of entertainment and hospitality.
A city trip that makes the diversity of a Morocco holiday tangible. From Agadir over to Essaouira to Marrakesh.
Experience a private round trip through kasbahs, oases and the fascinating vastness of the Sahara.
